What Makes Customers BuyMake your business The One customers choose.
Find exactly where customers are hesitating, and what to change so they choose you over your competitors.
Free. 3 minutes. Instant results.
What you'll walk away with.
See where they hesitate
At each stage of the sales process, scored across 5 critical areas.
Your biggest opportunity
The one area that will make the biggest difference to your sales.
A clear next step
Walk away with a prioritised action list, that you can start working on today.
Lift conversion
Without spending a penny more on leads. Turn the enquiries you're already getting into paying customers, more consistently.
Only 25% of sales is selling.
The rest is giving customers a reason to choose you.
Your culture, how customers move through your business, and why they’d pick you over your competitors. Get those right and the selling’s the easy bit.
This diagnostic shows you which one to work on first.
What makes customers choose you.
Each area gets a score, so you know exactly where to focus to win more sales.
Customers get what you do, fast.
When people instantly understand what you offer and who it’s for, interest turns into enquiries.
Customers believe you’ll deliver.
Reviews, results and reassurance give people confidence before they even pick up the phone.
Customers see why you, not your competitors.
Give people a clear reason to choose you, and price stops being the deciding factor.
The right customers know it’s for them.
When your ideal customers recognise themselves in what you do, they lean in and buy with confidence.
Saying yes is simple.
A clear next step and less back and forth turns customers who are ready into sales.
In three minutes, you’ll know where to grow.
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Take the diagnostic
Answer a few quick questions about how customers experience your business. About three minutes.
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Get your score instantly
Receive personalised feedback you can act on today.
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Know where to focus
The change that will make the biggest difference to your sales, and how to start.
The enquiries are already there.
You don’t need more leads. You need more of them to choose you. This shows you how.
I've spent 40 years learning what makes customers buy.
Over those years I saw the same thing again and again: good businesses with a great offer, winning fewer sales than they deserved. The answer was rarely more leads or harder selling. It was making it easy for customers to choose them.
That’s what I do: I find where businesses are losing sales, and fix it.
This diagnostic is a free first look at your business through your customers’ eyes.
Dave transformed Living Oceans sales processes by starting hands-on on the floor getting to know our product and process.
Before you start
Find out what will win you more sales.
Free, quick and specific to your business. In three minutes you’ll know your biggest opportunity and your first step to becoming the one customers choose.
Free. 3 minutes. Instant results.
